The Impact of Employee Engagement on Organizational Commitment: A Case Study of GTBank in Katsina State
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Background of the Study
Employee engagement is widely recognized as a key factor in organizational success, especially in competitive sectors like banking. In the Nigerian banking industry, companies such as GTBank have focused on improving employee engagement to drive productivity, innovation, and organizational commitment. Employee engagement refers to the emotional and psychological connection employees have with their workplace, which leads to greater enthusiasm, motivation, and loyalty towards the organization (Akinyele & Tunde, 2024). In Katsina State, where GTBank operates several branches, the bank's ability to engage its employees effectively is critical to maintaining its market position and delivering high-quality customer service.
GTBank has consistently implemented various engagement strategies, such as training programs, reward systems, and open communication channels, to foster a motivated workforce (Akinyele, 2023). However, the level of engagement and its subsequent impact on organizational commitment is a subject of ongoing concern. Organizational commitment, defined as an employee's psychological attachment to the organization, significantly influences job satisfaction, retention, and overall productivity (Nwokah & Amadi, 2025). In the context of GTBank, employee engagement is expected to strengthen organizational commitment, reduce turnover rates, and improve the bank’s performance in Katsina State.
Despite the efforts of GTBank to enhance employee engagement, challenges persist in maintaining a consistently engaged workforce. Factors such as job stress, perceived lack of career development opportunities, and insufficient recognition have been cited as barriers to achieving high engagement levels (Ibrahim & Suleiman, 2023). This study aims to critically examine the impact of employee engagement on organizational commitment within GTBank in Katsina State, exploring how engagement strategies can be optimized to achieve higher levels of employee loyalty and commitment.
Statement of the Problem
Employee engagement is critical to ensuring that employees are committed to their organization and aligned with its goals. In GTBank, Katsina State, although engagement initiatives have been implemented, there are still instances of disengagement, which can lead to reduced organizational commitment. The problem lies in understanding the specific factors that influence engagement and how they ultimately impact the level of commitment among employees. Without high levels of organizational commitment, GTBank may face challenges related to high turnover, low job satisfaction, and a decline in overall performance, all of which can undermine the bank's growth and stability in the region. This study will examine the link between employee engagement and organizational commitment at GTBank, aiming to identify strategies to boost engagement and foster a more committed workforce.
Objectives of the Study
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To examine the relationship between employee engagement and organizational commitment at GTBank in Katsina State.
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To identify the key factors that drive employee engagement and their impact on organizational commitment at GTBank.
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To recommend strategies for enhancing employee engagement to improve organizational commitment at GTBank in Katsina State.
Research Questions
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How does employee engagement affect organizational commitment at GTBank in Katsina State?
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What are the key factors influencing employee engagement at GTBank in Katsina State?
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What strategies can GTBank implement to enhance employee engagement and improve organizational commitment?
Research Hypotheses
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There is a significant positive relationship between employee engagement and organizational commitment at GTBank in Katsina State.
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Recognition and career development opportunities significantly impact employee engagement at GTBank in Katsina State.
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Effective communication channels positively influence organizational commitment among employees at GTBank in Katsina State.
Scope and Limitations of the Study
The study will focus on GTBank employees in Katsina State, examining the effects of employee engagement on organizational commitment. Limitations include the possibility of biased responses from employees and the difficulty in assessing the true level of engagement without direct observation of work processes and behaviors.
Definitions of Terms
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Employee Engagement: The emotional commitment and motivation employees exhibit towards their organization, leading to higher performance and loyalty.
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Organizational Commitment: The psychological attachment employees have to their organization, influencing their willingness to stay, work hard, and contribute to its success.
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Employee Recognition: The acknowledgment of an employee's effort and achievement, which can influence their level of engagement and commitment.
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